What is TAHITIAN NONI® Juice?

Noni is a fruit that grows in French Polynesia that has been used by the natives there for thousands of years for its health promoting properties. They have grown up with this fruit and they know its goodness; they use all parts of this plant including the fruit, the seeds, the bark, the roots and the leaves --even the little white flower. The most potent and richest noni fruit in the world comes from French Polynesia, where Tahitian Noni International (TNI) obtains the fruit and it is there that an endless supply grows wild on over 200 islands. For centuries, this fruit has been used in Polynesia, Asia and India for its healthy benefits.

The Western World has just now begun to realize the health benefits of Noni because more people are beginning to look at alternative health products. People are beginning to return to nature and nutrition for their health and they appreciate what we have to offer as an alternative. Even the U.S. government approved of this fruit in 1943 during WWII when our wounded soldiers were recuperating on Bora Bora and fed it by the natives. The FDA put it on the G.R.A.S. list (Generally Regarded As Safe) -which means it is approved by the FDA as a safe food. However, it is not a drug. It is simply a fruit --a tropical fruit that is good for people. It is a food.

The world is ready now for this fruit and we know that it has incredible health benefits because of the thousands of testimonials given freely by satisfied users. It has changed many lives in the process and that is all we want to do. We want to spread this amazing juice around the world to people everywhere that truly need it and are willing to give it a try. We hope to offer some people that have simply given up on traditional methods where nothing else has worked for them. Sometimes, it is the only thing left for them to try and it works for them. We have seen this happen repeatedly in humans and in pets.

Why is this 2-thousand year old plant just new to us now? Why haven't we heard of it before? Probably because, right off the tree, the Noni fruit's taste is not very appealing. No one ever dared to market it! TNI perfected its taste by adding a small amount of berry juices to it so that it actually tastes good now. Most people simply love the taste of TNJ and look forward to drinking it first thing in the morning on an empty stomach --just an ounce per day, that's all. Some people drink more depending on their individual needs. That goes to show you how nutritious that small amount is to your body and what that small amount can do when comparing it to orange juice. It took our food scientists, John Wadsworth and Stephen Story 3 years to work on the proprietary formula to make it taste good for consumers.

In July of 1996, it was ready to distribute to the world as the first noni juice on the market. There are now over 200 copy-cat companies trying to compete with TNI because they know how successful TNI is and they want to jump on the band wagon. However, TNJ can never be duplicated; the whole process is copyrighted. Their juice is the most potent of any on the market that try to copy us. TNI has the vast majority of all the market share in the world of noni juice. It is the brand name TAHITIAN NONI® juice that people recognize the world over and it is that brand that is gaining world recognition no matter what country you go to.

How does this simple juice really work and why is it so effective? The main reason is that it works at the cellular level to rejuvenate cells and open up the cell receptors so that the nutrients and proteins that we eat can be utilized by each cell.

Although noni contains over 160 nutraceuticals in it, the most important of these is Proxeronine, Dr. Ralph Heinicke discovered it while researching the noni fruit for over 40 years of his life. After many years of working for the Dole Pineapple Company in search of benefits for bromalain, he discovered it was Proxeronine enzyme in the pineapple causing the good results, not the bromalain. Later he concluded that the noni fruit had the highest concentration of Proxeronine of any other food in the world. Proxeronine when ingested helps the body to manufacture an alkaloid called Xeronine which we all need in order to live. Proxeronine is the pre-cursor to Xeronine. Xeronine is what helps the body's cells function normally. The noni fruit is the best source from which to obtain Proxeronine.

TNJ is also loaded with antioxidants, which help clean out the free radicals that clog up our system from working properly. These antioxidants are much more powerful than vitamins C and E are as antioxidants.

TNI has recently done extensive laboratory testing on TNJ to prove that Tahitian Noni Juice is safe for consumption even when 200 times the normal dosage is taken, i.e., 200 ounces! So it is proven non-allergenic and safe, with no dangers of an overdose.

Noni actually helps the body maintain its health at the cellular level. Noni does not cure anything and I repeat that! The body does all the work. It is only an enabler to help the body function more normally and to do its job the way it was designed to.


TNJ is safe for everyone including infants, pregnant woman, pets, children and the elderly. It can be used externally as well as taken internally because it helps the body from the inside and the outside. Xeronine even gets stored in our bodies in the skin and in the liver for immediate use when needed. Everyone can safely drink our TAHITIAN NONI® juice without fear of overdosing or having side effects.